It started with a desire we just couldn't deny any longer. It was 1987 and we were hungry. Hungry for ‘a different pair of glasses’. And we were fired up to get to work. Together with Patrick Hoet (designer and anagram-namesake of theo) we decided to create original eyewear for own shops in Antwerp and Bruges.

The first theo models we launched made a bit of a splash and enthusiasm is contagious! Colleagues were soon asking us whether they, too, could sell theo in their shops. Little by little and country by country, theo gradually won over more and more hearts. This had an impact on us, of course. It encouraged us to continue on our chosen path.

We were increasingly determined to design glasses that always incorporate a touch of humour, individuality and a certain ‘edge’. And we’ve stayed true to this vision. After all, our goal has never changed: together with the theo optician, to make glasses-wearers happy and to offer them an unforgettable experience.

Now, a good 25 years later, we’re tremendously proud to be able to collaborate worldwide with a select group of individual opticians who have embraced theo and who, in turn, bring our love for design, originality and quality to their customers.

But our story doesn't end here. In the meantime, theo has grown into a platform where designers of all kinds (glasses, fashion, furniture, etc.) can work in synergy with a small army of enthusiastic employees at our warehouse in Antwerp. The drive to keep on inspiring and surprising is simply in our DNA. That, and our love for our fans.

theo loves you

 

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